Meatcraft
This project involved reimagining the brand identity of a local butcher shop called Meatcraft. I developed a comprehensive style guide featuring logo variations, clear space rules, brand colors, and typography. To ensure consistency, I created full brand guidelines and designed essential brand collateral tailored to the business's needs. The project concluded with a three-part advertisement campaign, crafted in various sizes and optimized for magazine placement, showcasing the brand's refreshed identity and appeal.
