Muscle Cakes
For this client, I delivered a clear brand identity by designing a comprehensive logo suite tailored to their vision. They have created a line of protein pastry recipes to sell, and this design showcases their passion for fitness and baking. After multiple rounds of sketching and ideating, I landed on the flexing cupcake character to bring the combination of these passions to life. The project also included creating business cards, T-shirts, stickers, and aprons featuring the new branding. The designs were crafted to reflect the brand's personality, enhancing its visual appeal and market presence to the younger target demographic.
